How does Black Friday effect retail websites?
For millions of people Black Friday is the perfect time to do some serious shopping. Black Friday started in the United States of America and is always on the Friday after Thanksgiving. The term “Black Friday” came from in Philadelphia. In the 1960s, police in Philadelphia complained about the congested streets, clogged with motorists and pedestrians, calling it “Black Friday.” It is now known not just in the U.S, but around the world as one of the major shopping days of the year. While it’s not recognised as an official holiday, many employees have the day off, except those working in retail. Web-based retail businesses always look forward to this week throughout the year. The holiday shopping season kicks off the Black Friday profits for the rest of the month ahead. However, managing a successful retail business on the web requires, more than anything else, disciplined planning of important cloud assets.
Prepare your Load Balancing
The most important task is to ensure that retail businesses have enough load-balancing network strategies. This is to support the increase in traffic and its high transaction demands. Load balancing is a when the computing workload is shared between different resources. Just like servers and large PCs, to diminish overload risk and improve speed response times. Try training a team months ahead of Black Friday to focus solely on preparing for huge spikes. This helps keep load balancing from losing efficiency.
Prepare for Mobile Customers
The most important mobile obstacle to overcome is to provide an easy user experience whilst ensuring the security, privacy and performance of e-commerce sites. High-traffic spikes don’t have to affect these features if they are managed with hybrid cloud computing. The front end of a shopping site can be put on the cloud, and the back-end checkout process can be managed by private servers. This ensures better control of personal data and improves security. It also expands the rate of data loads between servers, speeding up the overall shopping process.
Maintain High Standards of Customer Service
Even if all orders are processed successfully, retailers must offer strong customer service. That means empowering active and responsive employees. It is always essential to provide sufficient customer service to respond to help desk questions to satisfy the needs of customers. Web hosting companies offer tools to clients that can help manage customers and can arrange their own experts to communicate processing problems or optimise transactions. The most critical part of customer service during Black Friday is clearly defining sale details to everyone in the company. “If the marketing department of a sporting goods store determines a pair of Nike Air Jordan basketball shoes will be on sale between 12 p.m. and 2 p.m. Pacific Standard Time, all of the company’s resources (including engineering, management and customer service) must be available and responsive at that time, in case anything goes wrong.” – Lunarpages
Determine Your Promotions
For Black Friday, you’ll need to clearly identify which products or services you’re going to promote and what price’s you’ll be selling at. Remember: Black Friday is all about the deals. As a business operating online, you likely offer a variety of services or products. Among those, one or two likely generate the most revenue. On Black Friday, consider making your best sellers the centrepiece of your online campaign to maximize interest and drive sales. Check if your main product or service offer add-ons or extras. Putting those on sale and marketing them well could be an excellent way to get existing customers who have already purchased from you to come back for more.
Prepare your Inventory stock
Efficient management of inventory is important. Retailers can connect different stock storage throughout the world with third-party distributors and transportation and route-planning services. Working on cloud network-management systems helps businesses find the shortest routes and the most reliable shipment services, which means retailers save money. By checking the quantity of a product in stock you can have a better understanding of the type of promotion to offer.
Data Analytics
Real-time analytics can inform a retailer’s strategy and help moderate crises. Analytics help a company to understand, anticipate and satisfy customer demand. Many analytics tools create reports and visual dashboards that pinpoint sales items, such as customer demographics and help determine the success rates of advertising efforts. Social networks offer a valuable service to retailers during this period. Following social networks can give a company sign of the trends surrounding their products and services. Analyse Trends A lot can happen in a year, you should constantly check if your products or services are increasing in popularity. Google Trends is the tool for the job. Enter keywords, country and timeframe, and it can generate instant reports telling you if the topic is currently increasing in popularity or not. You can also use it to tell which product is more popular in general. Your competition may have done their research and could inspire your next round of sales. Analysing promotions makes good business, you can even go back and check to see what they did in the past. Simplify the checkout process Go through the checkout process yourself and remove any unnecessary form fields that could potentially slow down your website or put the user off completing the checkout process. Enabling guest checkout might be an option too. Guest Checkout allows the user to checkout without registering an account but remember that the average Black Friday buyer just wants a quick bargain with no fuss, so a lengthy, detailed checkout process could well put some users off. Just for Black Friday consider removing the need to register, and instead offer your customers the option to check out as a Guest to speed up the checkout process.

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