With visual content like Royalty free images (RF), you can improve your website’s look and design. People are more likely to be drawn to websites if the pictures are of high quality and are visually appealing.

Stock photography agencies use Royalty Free licenses to sell stock images created by people. This license allows the buyer to use the image in multiple ways, for a single fixed fee. You only pay for the license once, and you can use it unlimitedly within the rights.

How does it all work?

The photographer or artist who created the photo is still the owner of the photo. He/she holds the copyright, the ownership of photos, music, paintings, texts, and other intellectual physical or non-physical creations. Keeping the copyright allows photographers and artists to sell their work multiple times and generate more income. The photographer and agency split the profit from the license sold.

Are Royalty Free Images Free?

No, Royalty Free images are not free. They are licensed for a price determined by the stock agency selling them.

The “Free” in “Royalty Free” refers to the fact that you don’t have to pay royalties. This is towards the owner of the image or to the agency selling the license. Anytime you use the photo.

Main Features of Royalty-Free Images:

Each stock photo agency states their own terms in their licenses. Here are the overall generic qualities for RF images:

Exclusivity – The license is for the buyer, and for the buyer only. When you buy an RF image you are not allowed to share it, resell it nor gift it to anyone.

Long term – Once you’ve purchased a license, you can use the RF image for as long as you wish. There is no time limitation related to usage of an RF image unless it’s specified by the agency who licenses it.

Wide-reaching – RF license lets you use the image anywhere in the world, there is no geographic limitation associated with the use of an RF image unless it’s specified by the agency who licenses it.

Multiple uses – RF license lets you use the image with many different choices of usage. It can be physical (prints) or digital uses, and with multiple distribution methods. 

Any stock photo company that sells RF licenses has contracts with all the details of their licensing terms, the allowed usages and the restrictions and limitations. Make sure to read and understand those terms, to make sure the RF image will be fit for your intended use.

How Can I Use Royalty Free Images?

Royalty-free images can be beneficial not just for websites, you can use them web ads, online marketing campaigns, promotional content, banners, t-shirts and print designs. Royalty free images are also useful if you are not able to take pictures or not sure what picture to choose to help promote your website.

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