E-commerce is increasing throughout Europe, and the UK is
leading the trend. UK retailers have the right technologies to make
the online shopping process an easy and comfortable experience
for consumers.

Many UK retailers have been investing in optimisation and
re-engagement technology and  hiring the right people to put these
technologies into place. In fact, almost a quarter of UK  businesses
were employing IT specialists in 2013, above the EU average of
20 percent.