The smartphone app market continues to grow with thousands now available from
developers big and small. It can be hard to know which ones are best for your
business. The Apple App store boasts close to 2 million of these apps while Google
play has over 2.2 million Apps.

Apps can raise productivity, keep you organised and provide access to essential
business material while on the move. Apps don’t just enable you to keep in touch
anymore. They can be used for marketing, administration and even travel planning.

Apps for reaching customers

HootSuite

Platform: iOS, Android

Cost: Free for basic account

This app is great of organising your social networks (for example, Twitter and
Facebook), Hootsuite combines all of your accounts within one app. This helps switch
between each platform’s app or website and can schedule content for multiple
networks from one screen. This app also offers the ability to track follower growth and
see which content your audience likes.

Alternative: Buffer (iOS and Android, free)

WordPress

Platform: Android, Blackberry, iPhone

Cost: Free

The mobile version of one of the world’s most popular blogging and website platforms
is a great alternative to its web-based counterpart. If you blog regularly for your
business and use it as a way to announce new products, special offers or events, the
mobile version of WordPress enables you to write posts, upload photos, edit pages,
and manage comments on your blog from your device.

Alternative: Tumblr, free for Android & iOS

Foursquare

Platform: iOS, Android

Cost: Free

Foursquare’s companion app, Swarm, uses data to enable people to check-in and
share information about places they visit. The Foursquare app uses these
recommendations to power its business search tool and has prompted many
enterprising small businesses to use Foursquare as a reward scheme for visitors
who post recommendations.

Alternative: Facebook Pages Manager (iOS, Android, free)

Apps for managing admin and operations

Trello

Platform: iOS, Android

Cost: Free

Trello is an addictive way to keep yourself and your business organised. It
combines to-do lists with project management and can be used by teams when
collaboration is required. Trello stays in sync across all of your devices meaning
you can collaborate with your team from anywhere.

Alternative: Wunderlist (iOS, Android, free)

LastPass

Platform: iOS, Android

Cost: Free

We all have far too many passwords and login details to remember, which is why
LastPass may be your knight in shining armour. It enables you to keep all of your
passwords in one, secure place and ensure they are accessible wherever you are.
Just remember your master password and LastPass remembers the rest. High
security is key with strong encryption algorithms, local-only encryption and
two-factor authentication.

Alternative: Dashlane (iOS, Android, free)

DropBox

Platform: iOS, Android

Cost: Free

Dropbox is the place for your photos, docs, videos, and other files. Files you keep
in Dropbox are safely backed up and you can get to them from all your devices.
It’s easy to send large files to anyone, even if they don’t have a Dropbox account.
You can have access your files on any device, even if you’re offline.

Alternative: Microsoft OneDrive (iOS

Google Docs

Platform: iOS, Android

Cost: Free

If you use Google’s range of free office applications, Google Docs is a brilliant way
to access and edit your files while away from the office. You can even collaborate
with others, if you need to share and work on the same document. Everything is
automatically saved as you type so you never have to worry about losing your
work.

Alternative: Office 365 (iOS, Android, starts from £3.10 per month)

Deliveries

Platform: iOS

Cost: Free

The Deliveries app allows you to track every stage of incoming and outgoing
packages from a vast range of companies including DHL, FedEx, UPS and TNT.
Orders from Amazon and Apple can also be tracked and indications of your
package’s location displayed on a handy Google Map. The main list shows a
summary of all your shipments and counts down the days. If you like you can
view the shipping company’s web page, or easily share your shipment over email,
iMessage, or AirDrop.

Alternative: Deliveries Package Tracker (Android, Free)

MobileDay

Price: Free

Platform: iOS & Android

The app eliminates the need to manually dial into a conference call or online
meeting. Allows users to devote less mental energy to the process of getting into
a meeting. This app includes Wi-Fi Calling, Local Numbers and a one-touch dial
on your mobile device and send the call to the conference room phone.

Alternative: Speek – Free Conference Call (iOS)

Scanner for Me

Price: £4.99

Platform: iOS

Scan, print and manage documents with your iOS device. Using only your iPhone
or iPad you can instantly scan and print any written, printed or graphic material,
including contracts for your partners or clients, business cards, receipts to track
your expenses or texts that don’t offer a digital copy.

Alternative: Scanner app (Free) iOS & Android

Call Recorder – IntCall

Price: Free to download – Buy credits

Platform: iOS and Android

This app is in the Top 10 in over 150 countries worldwide and new users get free
credit. Call Recorder allows you to record your telephone calls. You can make
and record national or international calls from your iPhone, iPad and iPod. The
entire call is recorded and saved on your phone and your phone only. Unlike
other call recording apps your recordings are private and are not saved on a
third party server (incoming calls are saved on a server only for a short time until
downloaded to your phone).

Alternative: Automatic Call Recorder Pro (iOS & Android)

Camcard

Price: Free

Platform: iOS & Android

CamCard reads business cards and saves instantly to phone Contacts. It syncs all
your cards across smartphones, tablets, computers and the web app. You can
exchange electronic business cards securely when meeting new people at meetings,
tradeshows, seminars and other business social occasions. Manage all your
business cards by adding notes, setting reminders, quickly searching, tagging and
sharing cards. All your business cards are stored in the cloud and synchronised
across smartphones, tablets and the web app in real-time.

Alternative: Business Card Maker & Creator (Andriod & iOS) 

Apps for business travel

National Rail Enquiries

Platform: iOS, Android

Price: Free

One of the best apps to use for local and national train transportation services,
while on the move than. Alongside a journey planner, users have access to live
stats updates, favourite stations and can receive notifications regarding delays
and cancellations. National Rail Enquiries lets you plan, book and keep up to date
with all your train travel in one easy app.

Alternative: Trainline (iOS, Android, free)

Google Maps

Platform: iOS, Android

Price: Free

Google’s long-standing mapping service now doubles as a fantastic satellite
navigation tool with the mobile app offering live traffic, automated re-routing and a
deep directory of businesses and local amenities. This is great for planning a
journey, via any transportation service you want like a car, train, bus, plane or on foot.

Alternative: Waze (iOS, Android, free)

Uber

Platform: iOS & Android

Price: Free

Uber is another great quick and convenient app that anyone could use. Uber takes
the concept of ride sharing to the next level by allowing users to hail a taxi, an
uberX, a black car, a luxury car, or an SUV to their exact location. Simply download
the application then just add your credit card information. Uber makes travelling
in new cities easy by pinpointing your exact location and sending you a text
message when your Uber has arrived. Uber is a great app for any individual but it is
especially great for employees who travel a lot because it also sends you an email
receipt making it that much simpler to add it to your expense reports.

Alternative: Grab (iOS & Android)

OpenTable

Platform: iOS & Android

Price: Free

If you ever eat at a restaurant for a business meeting (and all of us do), then
OpenTable is for you. It can book a reservation at over 27,000 restaurants and help
you earn reward points. You can book instantly with special offers, rewards, manage
bookings on the go and discover thousands of restaurants with reviews, photos,
menus and more. You can send OpenTable invitations, adding reservations to
calendars, and using iMessages to share and vote on favourites.

Alternative: The Fork (iOS & Android)  

Zipcar

Price: Free

Available on: Android and iOS

Zipcar lets you rent a car for a few hours if you are on a business trip for the day it
is perfect.  The mobile app helps you locate nearby Zipcars, extend your reservation,
lock the car doors and if you can’t find it honk the horn. Zipcar is the world’s largest
car club network currently operating in London, Bristol, Oxford, Cambridge and
Maidstone (and another 50+ cities across Europe and North America).

Alternative: Getaround – Instant Car Rental (Android and iOS)

Mobile apps continue to evolve quickly and are enabling people to work from
anywhere. Studies suggest that people now check their phones 85 times per day on
average and with consumers now turning to their smartphones to do everything from
checking social media feeds to find local amenities, there’s a huge opportunity for
businesses to reach a much wider audience. They’re becoming increasingly popular
in commerce, with apps such as Barclays Pingit and iZettle offering compelling ways
for businesses to accept and send payments via their smartphones.