Google for Retail lets you add your product feed to their site, making it easy for shoppers to discover your store online. Some online marketplaces, like Scott’s Marketplace, already do this for you. You can contact your marketplace directly or review the list of sellers’ benefits listed on their website to find out if this service is included with your virtual store.
35% of UK VC investment going into e-marketplaces/platforms today – more than fintech and e-commerce #Mktplacesconnect— Simon Torrance (@simon_torrance) January 24, 2017
A pop-up store also can act as a great offline marketing outpost. You can use your store to hand out discount codes to be used for your online store, and you can collect email subscriptions and social media followers.
Discover the thought process behind feminist artist Tracey Emin's luminous work in the Paris pop-up store. pic.twitter.com/AXKjW7UfPl— Dior (@Dior) March 2, 2017