Do you already have an email list that you think could do with an update? There are different ways you can use what you already have already have.
Steps to revival
Start by sending out an email to see if the accounts are still in use. If an email bounces back it will clearly state why in the error message. Make sure you check this to see if:
- You have the correct email address
- The account exists
- The recipient’s account is enabled
Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in. You can promise to remove all contacts who don’t respond. You should make sure that the recipients know exactly what they are opting in too. This will save you from getting into any sort of trouble.
It might seem counterintuitive to remove people from the email list. To be able to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database. At the end of the day, you do only want people who are interested in your business and who are likely going to buy from you or tell others about you.
For subscribers who may have been on your list for a longer period of time, you could offer a small incentive or discount. This would help you build a more loyal clientele and gather more people to buy from you if they hear that there is a reason to consecutively buy from you.
Make sure you allow site visitors to forward products, services, wish lists, information online, notifications and more to their friends. This is effective with new sign-ups. These types of subscribers tend to be more eager and excited to spread the word to friends and family.