Social Media
How to use social media to promote your business
Social media is everywhere in this day and age and it is very important to keep up to date with your business and the ever-changing industry tech that is being produced. Big and small brands are all over social media using pictures, videos, GIFs, hashtags, check-ins, likes, +’s etc. for interactive communication. In recent statistics by Social Media Statistics 2016 show:
“97 percent of online adults aged 16-64 say they have visited or used a social network within the last month. Internet users have average of 7 social accounts, up from 3 in 2012.” – by Matt Mansfield (Nov 22nd 2016), In Social Media
You cannot afford to miss out on the massive opportunity social media can give you. It will help you with your online social media presence.

Be organised:

Have a plan for your social media marketing, look at what it is you’re trying to promote.
FB Stasts
Facebook analytics
  • What are your company’s strengths?
  • Who are your target customers?
  • Why are your goals for this year?
  • What do you hope to accomplish?
  • What are you going to write about?
  • Do you already have a blog?

Sign-up for social media:

There are various social media platforms you can use from including; Facebook, Twitter, Google+, YouTube and LinkedIn. With Facebook, it allows you to create a business page.  Make sure you read the rules for businesses first. You can create a page through your personal account if your business allows you to do so. This makes it easy for small business owners to manage it. On LinkedIn, every employee becomes your best advocate.

Get a Social Media Manager:

Managing multiple social networks can sometimes be difficult and confusing. Before you start posting content, start to request friends and adding followers then sign-up for a social media manager such as HootSuite, Buffer, IFTTTM, etc. These are social media management tools, which allows users to schedule and post updates to any pages or profiles for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress and others from a dashboard. You can schedule your messages to go out when you choose. Some also allow you to check the success of the tweets real-time with click-through statistics. You can gather all the mentions of your brand, industry or search terms on Twitter through it as well. Some of them you do have to pay for, but these will come in handy when your business starts to get more of a following, as you can keep up to date with the latest industry news and statistics for your business to grow.

 Post updates:                                             

It’s important to have content on your social media pages sometimes even before you start adding friends and followers. When you find friends or followers, they’re going to look at the page to see if they want to follow you back. This means you need to give them a reason to follow you first. Providing valuable information about the industry, posting pictures of your business or people enjoying your business is always eye catching and can create more people to follow. YouTube is used to post videos of your business, customer experiences, and encourage customers to make their own. You can also ‘favourite’ other YouTube users’ videos and they will end up on your page. It is also, good to have to share videos on your other accounts such as Twitter, Facebook and even LinkedIn.
Twitter stats
Twitter analytics

Find friends and followers:

Twitter and Google+ are easiest, all you have to do is search keywords to find followers. On Twitter, search a topic of your choice for example ‘Hospitality, IT, Media, Retail, Business’. Searching your town and surrounding areas as well to find key influencers, news outlets, bloggers and city officials, helps you stay connected locally as well as nationally or internationally. Search for large players in your market, by liking, sharing and commenting on their content, this helps you create more of a following via their following. If they share your posts, you have the potential to reach thousands. To find fans on Facebook, it’s best to start with real friends and family. With over 1 billion people using Facebook every day, it is easy to get a following quickly. On Facebook, you can use paid advertising, which you can choose your target audience based on ‘Location’, ‘Demographics’, ‘Interests’, ‘Behaviour’ and ‘Connections’.   
Google plus stats
Google +’s analytics

Engagement is key:

  • For Facebook, to engage with people you can share other people’s links on your wall and/or comment on them. Wish them a Happy Birthday, acknowledging birthdays are popular on Facebook. You could even offer them a discount coupon for a birthday treat via Facebook.
  • On Twitter, you can retweet their stories and comment on them. It is very important to reply to every message you have, to keep the conversation going and get them to trust you.
  • Google+: It is a mix between Facebook and Twitter. This is great because you can create circles of people you want to target, for different reasons. It makes it easier to post certain promotions to one group vs. another.
  • LinkedIn: The best way to engage with potential customers is by joining industry groups and starting group discussions.

Audience Reports by Google+

Follow the trends:

There can be many topics trending on social media, most of the time it is current affairs in the news. This includes business, politics, education, health and science news, make sure you keep up to date with relevant news for your sector. This will help you as it will be easier to strike up conversation to groups or people with similar interests. Remember to turn on your notifications on your computer, tablet and mobile to get alerts when people engage with you via your social networking sites – at least in the beginning – that way you can respond quickly.

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