Increasing online sales is the goal of any businesses, large and small alike. Whether you run a small retail business or work for a vast e-commerce giant like Amazon it can be difficult. Increasing sales through online channels look a lot easier than it actually is. There are dozens of ways you can make more sales online, many of which you can implement straight away. 2018 e-commerce trends to help your business strive for success.
Create a Sense of Urgency
It’s important, to be honest, and transparent about who you are and what you do. However, there’s no rule against creating a sense of urgency to persuade prospects to buy from you right now.
Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products. The ways you can accomplish this are as diverse as the products you can buy online. Some strategies may be more effective than others.
If you don’t (or can’t) make a limited-edition product to entice prospects. Try to offer a financial incentive to customers who commit to a purchase right away, such as free shipping or a discount.
Better photography and videos
Original photography remains a real challenge, but try to stay away from poor stock photos that could cheapen your brand. A popular way to add more high-quality content to your e-commerce site would be to add a 360 degree. High-quality videos can also showcase your products in a real context. Especially if it is a video review from a customer.
Social shopping has already had a massive impact on 2018. Pinterest and Instagram, two highly visual platforms, let merchants bring their products to their customers. Social media is the perfect landscape for retailers. They can create a buying scenario by showcasing their products on customers most popular apps.
Voice search, in particular, is set to take off this year. It will gain more prominence in 2018 as voice assistants such as Google Assistant and Alexa become more popular. Walmart and Google recently announced a partnership to allow shopping through Google’s voice assistant, Google Assistant. This will mainly be used for reorders. Over the last few years, we’ve seen an increase in the adoption of voice-activated devices such as the Amazon Echo and Google Home.
When you take the projected increase in mobile commerce into consideration, optimizing your online store for voice search is a must this year. Make sure you take the time to understand your key customer persona, check out how they interact with your social media channels and mirror their language.
Thanks to all the payment options that are gaining traction like Shopify Pay, Android Pay, Apple Pay, PayPal, and others. The traditional checkout form is going to be less seen and less used in 2018. There are easy one-click purchasing will make online shopping faster and more convenient.
Make sure your website is optimised for mobile first off then work on your checkout. All businesses will adopt this model now. In the future, you may not even have to enter any details, we will just click ‘buy’ and the rest will be automated based on your preferences. This will also lead to more impulse purchasing at a higher value.
More delivery options
Last year on-demand deliveries grew significantly. Amazon has a prime service where you can sign up and for £7.99 a month you can get next day delivery. Amazon opened a ton of new shipping centres near major cities so they could promise same-day delivery to Amazon Prime customers.
Partnerships with delivery start-ups and leveraging physical stores as distribution centres allowed many retailers to offer delivery of their products in mere moments. Same-day delivery is becoming an expectation, and retailers are looking to beat the competition by matching speed with convenience.
Automation and Chatbot’s
With 1.3 billion people on Facebook Messenger, it makes sense to take advantage of chatbots for marketing, customer service, and sales. Domino’s uses its Messenger bot, Dom, for full-menu ordering. The implications of this are huge: when fast and simple are priorities for consumers, Domino’s will beat out all the competition. Plus, chatbot ordering is an opportunity for Domino’s to cater to its audience in a new way, proving itself to be a helpful and forward-thinking company.
If it makes sense for your business, I’d suggest creating a chatbot like Dom while it’s still an open field. In a few years, this could become a mainstream way of ordering, and lose some of its current novelty power. Chatbots are important because they can handle most of a company’s customer service inquiries and have the ability to function 24 hours a day.
21 #DigitalMarketing Trends Your #Business Must Embrace in 2018 #marketing #personalization #contentmarketing #ecommerce #videomarketing #AI #chatbots #bigdata #IoT #ROI #5G #advertising #mobilemarketing pic.twitter.com/1BrVLo3Fbv
— Vladimer Botsvadze (@VladoBotsvadze) April 29, 2018