Every year people spend more and more time on their mobile devices and tablets, but some websites still are not designed for different screen sizes. Mobile optimisation looks at a website’s design, structure and page speed to make sure you’re not turning mobile visitors away.
What is Mobile Optimisation?
Mobile optimisation is the process for visitors being able to access your site from mobile devices and have an experience enhanced for the device. A mobile optimised site is where the text is easily readable and links are easily clickable. You shouldn’t have to magnify the site in order to use it.
Mobile SEO Best Practices
If your site is already highly optimised for search engines, there are only a few additional aspects that you may need to think about when optimising for mobile.
Page speed is very important for mobile users than desktop users due to the hardware and connectivity issues. Users on the move need quick page loads, especially if they’re not on WiFi. You will need to check images, minify code, leverage browser caching, and reduce redirects.
Some mobile devices previously were unable to support all of these elements, webmasters of mobile sites would have had to block one or all three. However now, that’s no longer an issue. The Smartphone GoogleBot wants to be able to see and categorise the same content that users do. These elements are also critical to helping Google understand if you have a responsive site or a different mobile solution.
Site design for mobile
Mobile devices are simplifying and revolutionising the ways sites are designed. The most relevant information is displayed first and supported by practical layouts, thumb-friendly formatting and intuitive navigation.
Don’t use Flash or pop-ups
The plugin may not be available on your user’s phone, which means they’ll miss out on some of the content. If you want to create special effects, it is better to use HTML5 instead. People find it difficult and frustrating to try and close these on a mobile device. This could lead to a high bounce rate.
Optimise titles and meta descriptions
Remember that you’re working with less screen space when a user searches using a mobile device. To show off your best work in SERPS, be as concise as possible (without sacrificing the quality of the information) when creating titles, URLs, and meta descriptions.
Optimise for local search
If your business has a local element, it is important to optimise your mobile content for local search. This includes standardising your name, address, and phone number and including your city or town in your site’s metadata
Mobile site configuration
Probably the most important decision you’ll make when setting up a site is deciding whether you want to use a responsive, dynamic serving, or separate site configuration. Each has its advantages and disadvantages. Google prefers responsive design but supports all three options as long as you have set them up properly.
Mobile- First Indexing
If 2016 has taught us anything, it’s that the future is mobile. Smartphones are already responsible for 58% of all search queries, and now mobile-first indexing is right around the corner. Google is rolling out a new mobile-first index, which means Google will create and rank its search listings based on the mobile version of the content, even for listings that are shown to desktop users.
Email optimisation is becoming increasingly important for mobile users pic.twitter.com/wDUWNdZ9ix
— Zest The Agency (@ZestTheAgency) January 23, 2017
— Gordon Miller (@Gordon_T_Miller) January 17, 2017