It’s one of a business’s worst nightmares. You need to find the perfect candidates to fill a position at your company, which is normally needed as soon as possible. So you write an amazing job description and wait for people to apply. However, no one does.

You need to know what makes the best candidates want to apply for a role. The biggest barrier for candidates is applying for a job and not knowing enough about the company or job.

What candidates do when they hear about a job

What peaks a candidates interest is what they uncover when they look up your company’s website. As well as what they read about your company online and/or talk to employees. This has a major impact on whether or not they want to reach out and apply. If you don’t hear back—or no one’s applying it could be:

  1. The company’s website

More than half of candidates (after hearing about a job opportunity) visit the company’s website. Companies should be prepared for the type of impact their website will have on potential candidates. Will talent become more interested in a job after visiting the website or will they be turned off?

If you don’t already have one, you should consider investing in a careers page to build a strong employer brand and further attract top talent. On this page, make sure to discuss the business’s culture and values. 66% of candidates say this is what they want to know most about your company, followed by perks and benefits (54%) and mission and vision (50%).

  1. Not strong enough employer brand

Research shows that companies with a strong employer brand spend up to 50% or less on hiring. If the business is spending too much time trying to recruit candidates, all of that time means a bigger drain on the company’s finances.

While building an attractive, useful website, it will contribute to being seen as a stronger employer. Another way is to make sure you have a solid social network presence to recruit and grab the interest of top talent, as this is said to increase job applications by 30% to 50%.

  1. No brand ambassadors

21% of people who change jobs first heard about the opportunity through an employee and 39% landed the job through a referral. If candidates aren’t applying, it could mean that you don’t have the necessary brand ambassadors to recruit and spread your company’s reputation. Your employees play a big role in hiring and 89% of job seekers will network with employees when they’re interested in a job.

The longer a position goes unfilled, the more it’ll cost your company. If candidates aren’t applying for jobs in your company, take a long, hard look at your company’s website, ask whether you have a strong enough employer brand and if you have brand ambassadors shouting your good works to the world—and all the talent in it.