How to Choose a Reseller Hosting : Complete Guide for 2023

Certa Hosting Editorial Team

If you’re reading this, chances are you want to choose a reseller hosting to build an online business.

But wait, before you take that plunge, there are a few things you absolutely must consider. After all, the last thing you want is to invest your hard-earned money and time into something that doesn’t align with your business goals, right?

We’ve also done a blog post on How you can be a successful reselling hosting providers here.

In this comprehensive guide, we’ll walk you through everything you need to know to make an informed decision. From understanding what reseller hosting is to the nitty-gritty details like uptime, security, and pricing, we’ve got you covered. So, grab a cup of coffee, and let’s get started!

What is Reseller Hosting and Its Benefits?

Alright, let’s get down to business.

First off, what exactly is reseller hosting?

In simple terms, reseller hosting allows you to buy hosting services from a provider and then resell them to your own clients. Think of it as buying wholesale and selling retail.

You purchase a large chunk of server space, divide it into smaller packages, and then offer those to your clients, often under your own brand name. We’ve explained what is reseller hosting in this blog post here.

Benefits of Reseller Hosting

  1. Revenue Stream: One of the most obvious benefits is the additional revenue stream it can create. You’re already in the online marketing or business space; why not add hosting to your list of services?
  2. Cost-Effective: Compared to setting up your own servers, reseller hosting is a far more cost-effective way to enter the hosting business. You don’t have to worry about server maintenance, upgrades, or security; that’s all taken care of by the provider.
  3. Control: You have the freedom to create your own hosting packages and set your own prices. This allows you to tailor your offerings to your specific market.
  4. Simplicity: Most reseller hosting plans come with user-friendly control panels, making it easy for you to manage your clients, even if you’re not a tech wizard.
  5. Customer Retention: By offering hosting as an additional service, you can become a one-stop-shop for your clients, increasing customer retention rates.
  6. Scalability: As your business grows, it’s easy to upgrade your reseller hosting plan to accommodate more clients and features.

So, there you have it. Reseller hosting isn’t just a way to make a quick buck; it’s a strategic move that can benefit your business in multiple ways.

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Checkout Our Reseller Hosting Plans & Why they are a Smart Choice for you to start reselling web-hosting in 2023.

Learn More About Reseller Hosting

Determining Your Business Needs

Before you jump in and choose a reseller hosting provider, you need to determine what exactly your business needs. Here’s a checklist to help you out:

Checklist for Determining Business Needs

  1. Number of Websites: How many websites do you plan to host? This will directly impact the amount of server space you’ll need.
  2. Bandwidth Requirements: Estimate the amount of traffic these websites will generate. More traffic means you’ll need more bandwidth.
  3. Storage Space: Will the websites you’re hosting be heavy on media like videos and high-res images? If so, you’ll need ample storage space.
  4. Specific Features: Are there any specific features you need, like e-commerce capabilities, SSL certificates, or content management systems?
  5. Scalability: Always think long-term. Can the hosting provider accommodate your growth? Look for plans that allow you to easily upgrade your resources.
  6. Budget: Last but not least, how much are you willing to invest? Remember, you get what you pay for, so don’t just go for the cheapest option.

By answering these questions, you’ll have a much clearer picture of what you’re looking for. This will not only make the process of choosing a reseller hosting provider easier but also ensure that you find one that aligns perfectly with your business objectives.

Research and Read Reviews

You’ve got your checklist, and you’re ready to start shopping around. But hold on a second—before you hit that “Sign Up” button, there’s some homework to do. Yes, I’m talking about research and reading reviews. Here’s why it’s crucial:

Importance of Research

  1. Avoid Scams: The internet is full of “too good to be true” offers. Research helps you separate the wheat from the chaff.
  2. Feature Comparison: Different providers offer different features. Research allows you to compare these features side-by-side to find the best fit for your needs.
  3. Hidden Costs: Some providers have hidden fees that aren’t immediately obvious. Thorough research can help you avoid any unpleasant surprises down the line.

How to Research to Choose Reseller Hosting Effectively

  1. Read Customer Reviews: Look for reviews from real customers to get an unbiased opinion. Pay attention to both positive and negative reviews.
  2. Check Industry Forums: Websites like WebHostingTalk can provide valuable insights from industry experts and other resellers.
  3. Ask for Recommendations: Don’t underestimate the power of word-of-mouth. Ask your network for recommendations, especially if they’re in the same industry.
  4. Use Social Media: Platforms like Twitter and LinkedIn can be goldmines of information. Look for threads or posts discussing reseller hosting providers.
  5. Test Customer Support: Before you commit, test the provider’s customer support. Send them a few questions and see how quickly and effectively they respond.

By doing your due diligence, you’ll be much more confident in your choice, ensuring that you pick a reseller hosting provider that not only meets but exceeds your expectations.

Features to Look to Choose Reseller Hosting

You’ve done your homework, and you’re armed with a list of potential reseller hosting providers. But how do you narrow it down?

By focusing on the features that matter most. Here’s a rundown of essential features you should be looking for:

Must-Have Features

  1. Control Panel: A user-friendly control panel is a must. It should allow you to manage your clients, monitor usage, and perform other administrative tasks with ease.
  2. Uptime Guarantee: Look for providers that offer a high uptime guarantee, preferably 99.9% or higher. Downtime is bad for business, period.
  3. Security Measures: Features like SSL certificates, firewalls, and DDoS protection should be standard offerings.
  4. Backup Solutions: Regular backups are crucial for data recovery in case of accidental deletion or cyber attacks.
  5. White Labeling: If you want to sell hosting under your own brand, make sure the provider offers white-label solutions.
  6. Resource Allocation: The ability to easily allocate and manage resources like bandwidth and storage is essential for effective client management.
  7. Customer Support: 24/7 customer support can be a lifesaver when things go south. Make sure multiple channels like live chat, email, and phone support are available.
  8. Scalability: As your business grows, your hosting needs will too. Make sure the provider offers plans that you can easily upgrade to.
  9. Payment Gateways: If you’re planning to automate billing, check if the provider supports popular payment gateways like PayPal or Stripe.
  10. Email Features: Basic email hosting features like autoresponders, spam filters, and email forwarding can add value to your hosting packages.

By focusing on these features, you’ll be able to sift through the noise and find a reseller hosting provider that ticks all the right boxes. Remember, the goal is to find a provider that not only meets your current needs but also has the capacity to support your future growth.

Uptime and Reliability

In the hosting world, uptime is the amount of time your server is up and running. It’s usually expressed as a percentage, and higher is always better.

But why is it so important?

Why Uptime Matters

  1. Customer Experience: Frequent downtimes can lead to a poor user experience. If your clients’ websites are down, they’re not making money, and neither are you.
  2. SEO Impact: Search engines don’t like websites that are frequently down. Poor uptime can negatively affect your clients’ search engine rankings.
  3. Reputation: Nothing tarnishes a business’s reputation faster than unreliable service. Consistent uptime helps build trust with your clients.

What to Look For

  1. Uptime Guarantee: Always opt for a provider that offers at least a 99.9% uptime guarantee. Some even offer compensation for any downtime beyond the promised percentage.
  2. Monitoring Services: Check if the provider offers real-time monitoring services to alert you of any issues as soon as they occur.
  3. Data Center Locations: Providers with multiple data centers can offer better redundancy and, consequently, better uptime.
  4. Backup Systems: In case of server failure, a good backup system can get you back online quickly, minimizing downtime.
  5. Customer Reviews: Look for reviews specifically mentioning a provider’s uptime and reliability. This can give you a real-world idea of what to expect.
  6. Service Level Agreement (SLA): Always read the SLA carefully. It outlines the provider’s responsibilities, including uptime guarantees and compensations for downtimes.

By prioritizing uptime and reliability, you’re not just choosing a reseller hosting provider; you’re choosing a business partner. After all, your success is tied to their ability to provide a reliable service.

Pricing and Total Cost of Ownership

Alright, let’s talk about the elephant in the room: pricing.

As much as we’d like to think otherwise, budget constraints are a reality for most businesses.

However, it’s crucial to look beyond just the monthly or annual subscription fees. Here’s what you need to consider:

Types of Pricing Models

  1. Pay-as-You-Go: This model allows you to pay only for the resources you use, making it flexible but potentially unpredictable in cost.
  2. Tiered Pricing: Here, you pay a fixed amount for a set bundle of resources. Additional resources may be available at extra cost.
  3. Freemium: Some providers offer basic services for free with the option to upgrade to more advanced features for a fee.

Hidden Costs to Watch Out For

  1. Setup Fees: Some providers charge a one-time setup fee in addition to the subscription cost.
  2. Add-Ons: Features like SSL certificates, additional bandwidth, or extra storage may come at an additional cost.
  3. Renewal Rates: Often, promotional rates are only applicable for the first billing cycle. Make sure to check the standard renewal rates.
  4. Cancellation Fees: Some providers charge a fee if you decide to cancel your service before the contract period is over.
  5. Support Costs: While basic support is usually free, some providers charge for premium support services.

Tips for Smart Spending

  1. Compare: Always compare the total cost of ownership, not just the subscription fees.
  2. Read the Fine Print: Go through the terms and conditions to understand all potential charges.
  3. Negotiate: Don’t hesitate to negotiate with the provider, especially if you’re committing to a long-term contract.
  4. Look for Discounts: Seasonal promotions, bundle discounts, or loyalty programs can help you save some bucks.
  5. Start Small: If you’re new to reseller hosting, consider starting with a smaller plan and scaling up as your business grows.

Remember, the cheapest option isn’t always the best. It’s about finding a balance between cost and value, ensuring you get the most bang for your buck without compromising on essential features.

Security Features

In today’s digital landscape, security is non-negotiable.

With cyber threats like hacking, phishing, and DDoS attacks becoming increasingly sophisticated, you can’t afford to skimp on security features. Here’s what you need to keep an eye out for:

Essential Security Features

  1. SSL Certificates: These are a must for any website, especially if it handles sensitive information like customer data or financial transactions.
  2. Firewalls: A robust firewall can help protect your server from various types of cyber threats.
  3. DDoS Protection: Distributed Denial of Service (DDoS) attacks can cripple your server. Make sure your provider offers adequate DDoS protection.
  4. Regular Backups: In case of data loss due to hacking or other issues, regular backups can be a lifesaver.
  5. Malware Scanning: Regular scanning for malware and other malicious software is crucial for maintaining a clean server environment.
  6. Two-Factor Authentication (2FA): This adds an extra layer of security by requiring two forms of verification before granting access.
  7. Secure FTP: Secure File Transfer Protocol (FTP) ensures that the data transferred between your server and clients is encrypted.
  8. Email Security: Features like spam filters and antivirus scanning for email can protect you and your clients from phishing scams.

Questions to Ask Before You Choose a Reseller Hosting

  1. What security measures are included in the package?
  2. How often are security audits conducted?
  3. Is there a dedicated security team monitoring the servers 24/7?
  4. What is the protocol for handling security breaches?
  5. Are there any additional security features that can be added on?

By prioritizing security, you’re not just protecting your business; you’re also building trust with your clients. After all, no one wants to host their website on a server that’s susceptible to frequent security issues.

Customer Support

When things go awry—and let’s be honest, they sometimes do—you’ll want a reliable support team to help you navigate the storm.

Here’s what to consider:

Types of Customer Support

  1. Live Chat: Ideal for quick queries and minor issues, live chat offers real-time support without the wait times associated with phone support.
  2. Email/Ticketing: For more complex issues that require detailed explanations or attachments, email or ticketing support is the way to go.
  3. Phone Support: For urgent matters that require immediate attention, phone support is invaluable.
  4. Knowledge Base: A comprehensive knowledge base can help you solve common issues without even having to contact support.
  5. Community Forums: Sometimes, the best advice comes from other users. Community forums can be a treasure trove of tips, tricks, and solutions.

What to Look For

  1. Availability: 24/7 support is almost a necessity, especially if you or your clients operate in different time zones.
  2. Response Time: How quickly does the support team respond to queries? Time is of the essence when you’re facing an issue.
  3. Expertise: Are the support agents knowledgeable and capable of solving complex issues?
  4. Language: Make sure the support team can communicate effectively in a language you’re comfortable with.
  5. Customer Reviews: Look for reviews that specifically mention the quality of customer support. This can give you a good idea of what to expect.

Test the Waters

Before committing to a provider, it’s a good idea to test their customer support. Pose a few questions or hypothetical scenarios and see how they respond. This will give you a firsthand experience of their service quality.

Remember, good customer support isn’t just about solving problems; it’s about preventing them in the first place by providing the resources and assistance you need to succeed.

Additional Features and Tools

  1. Website Builder: A simple drag-and-drop website builder can be a huge selling point for clients who aren’t tech-savvy.
  2. Domain Registration: Offering domain registration alongside hosting can make you a one-stop-shop for your clients.
  3. SEO Tools: Features like automated SEO audits, keyword tracking, and analytics can add value to your hosting packages.
  4. Content Delivery Network (CDN): A CDN can speed up website load times, improving user experience and SEO.
  5. E-commerce Features: If your clients are looking to set up online stores, e-commerce features like shopping carts and payment gateways can be a big plus.
  6. Email Marketing Tools: Automated email campaigns, newsletters, and other marketing tools can help your clients engage with their audience.
  7. Analytics and Reporting: Detailed analytics can provide insights into website performance, helping your clients make data-driven decisions.

Why These Extras Matter

  1. Competitive Edge: These additional features can set you apart from competitors who offer basic hosting services.
  2. Increased Revenue: You can charge extra for these value-added services, increasing your revenue per client.
  3. Customer Retention: The more services you offer, the less likely your clients are to look elsewhere.
  4. Ease of Use: Integrated tools and features make it easier for you to manage your hosting business and for your clients to manage their websites.
  5. Time-Saving: Features like automated backups, updates, and security scans can save you and your clients a lot of time and effort.

By offering these additional features and tools, you’re not just selling hosting space; you’re providing a complete solution that can help your clients succeed online.


From understanding what reseller hosting is to diving deep into features like uptime, security, and customer support, we’ve covered all the bases to help you make an informed choice.

Now, if you’re looking for a recommendation, CertaHosting’s Reseller Hosting can be a great option

  1. Exceptional Uptime: With a 99.9% uptime guarantee, you can rest assured that your clients’ websites will be up and running smoothly.
  2. Robust Security Features: From SSL certificates to DDoS protection, Certa Hosting takes security seriously.
  3. User-Friendly Control Panel: Managing your clients is a breeze thanks to their intuitive control panel.
  4. 24/7 Customer Support: Whether it’s via live chat, email, or phone, their customer support is always there when you need it.
  5. Scalability: As your business grows, Certa Hosting grows with you, offering easy upgrades to accommodate more clients and features.
  6. Value-Added Services: With additional tools like website builders and SEO features, you’re not just buying server space; you’re getting a complete hosting solution.

Whether you’re an online marketer or a business owner looking to expand your service offerings, reseller hosting is a fantastic opportunity. And if you’re looking for a provider that offers a perfect blend of reliability, features, and support, CertaHosting is the way to go.

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